A Marketing Analysis Of Air Asia Marketing Essay

A Marketing Analysis Of Air Asia Marketing Essay In order to make sure that the slogan of Now Everyone Can Fly, Airasia had launched Low Fare Campaign in order to attract the customers to fly with a low fare. The objectives of this campaign are to offer low fares to customer to travel and offer discounts to the public in order to encourage more people to fly with Airasia. Moreover, this will lead to new market entry of first-time user. (Thestar, 2007) 2.0 Airasia Market analysis 2.1 PESTEL analysis Political Factor Airasia airline had planned to build a new single-runway airport in Labu, Negeri Sembilan with the Sime Darby in 2009 and been approved by the government. However, the plan has been cancelled due to the Stated-owned Malaysia Airports had tried to stop to build the new terminal and disagreement with former Prime Minister, Tun Mahathir. (Flightglobal, 2009) Economic Factor In 2010, Malaysia Government had introduced one government policy which is 10 Malaysia Plan to the public in order to unleash the growth of economic. The Airport development is one of the plans as Malaysia Government expects the passengers amount will increase to 62 million in 2015. A new low cost terminal will be built by the in Kuala Lumpur International Airport for Airasia and has larger terminal. (Midfresearch, 2010) Social Cultural Factor Malaysia is the country which has 3 ethnics and the cultures are unique. Airasia believes that the communities are expecting that the airline can treat every ethnic equally. In order to do that, Airasia is practicing the meritocracy culture whereby the employees hired not based on the age and ethnic. (Airasia, 2009) Technological Factor Airasia has implemented information technology in running the operations of the airline to save the costs. The information technologies that implemented are yield management system and computer reservation system. The systems can help the airline to save the costs by recording on revenue and transactions in daily operations. (Management of Technology, 2009) Environmental Factor Airasia has invested in the latest technology and full utilization of the aircraft in protecting the environment and A320 airbus which is more efficient to operate and more save fuel is used. Airasia ticketless system and near paperless office are the strategies to cut down the waste of paper. (Airasia, 2009) Legal Factor In order to operate in Malaysia, Airasia must apply the Air Service License from the Malaysia Civil Aviation. The regulations such as Civil Aviation Act 1969 and Aviation Offences Act 1984 must be followed. (Airasia, 2004) 2.2 SWOT analysis Strength Analysis Low Cost Carrier business model is one of the strength of Airasia in order to compete in the airline industry. The second is Airasia has a very strong relationship with the government and the airline industry leaders. The third is well established of brand name in Asia Pacific. (Management of Technology, 2009) Weakness Analysis The Airasia main weakness is the airline more reliable on the out sourcing workforce. The other weaknesses are the service resource is limited and the airline is receiving many complaints on the no-refundable of the ticket canceled and the delay of flight. (Management of Technology, 2009) Opportunity Analysis The first opportunity is the ever-increasing oil price which enables Airasia to compete with other low cost airline. (Management of Technology, 2009). ASEAN Open Skies agreement that achieved which is allows Airasia to run unlimited flights among ASEANS regional is also an opportunity. (Wong, 2009) Threat Analysis The first threat is the services rates (airport departure, security charges) are controlled by the airline. The other threats are other entrance of low cost airline and the operation cost is increase due to the services that added. (Wong, 2009) 2.3Trend and Current Position 2.3.1 Airasia Trend In 2009, the low-cost carrier airline that established well had proved that has sufficient power to operate across the region in different market and economic. Airasia airline is the fast-growing and profit earning steadily airline which had increased the profit for the past. Airasia is also able to grow the market share in the Southeast Asia and had introduced the low-cost long-haul carrier whereby can offering the passenger cheaper fare. Airasia has started to have partnership with other low cost airline to reduce the airline operation costs such as ground-handling services. (Flightglobal, 2010) 2.3.2 Airasia and Competitors Current Position In Malaysia, the main competitor of Airasia is the Malaysia Airline System (MAS) which is Malaysias National Airline. In order to compete with Airasia, MAS had launched the first low cost airline which is Firefly. The airline is the test-bed in running low-cost operation. In March 2007, Malaysia Airline System had launched the first community and low cost airline which is Firefly to compete with other low cost airline. The Firefly airline is the test-bed of Malaysia Airline System in running the low-cost operation instead to test for new market segmentation and the Malaysia Airline System will adapt and expand it into national carrier if the operation of Firefly is proven success and gain stability. (Datamonitor, 2008). Due to the existing of new competitor, Airasia Malaysia has two competitors in Malaysia. However, the prices of airline ticket in Airasia is the main advantage and able to maintain current position as low-cost carrier. Particular Malaysia Airline Airasia Firefly Airfare Non RM15 RM130 Service Charge RM9 Non Non Surcharge RM76 RM47.50 RM51 Total RM85 RM62.50 RM181 (Prices Comparison for one person one way ticket to Pulau Langkawi during promotion) (Reference: Amdtaufik, 2008) 3.0 Objective 3.1 Corporate Objective The first objective of Airasia is to become the largest low cost airline organization in Asia by provide services to 3 billion people. Second objective is to attain with the lowest cost and lead to everyone can fly. The third objective is to maintain the product quality and reduce the costs. 3.2 Communication and Marketing Objectives The first communication objective of Airasia is to promote the organization, services and products through the effective communication program to the customers. The second objective is to make sure that there is a communication relationship between the Airasia and the customers and the relationship can be strengthen through the campaign awareness and brand reputation. The third objective is to expand the communication and media strategy in order to create brand or product awareness to the customers in order to achieve the organization goal. The last communication objective is to maintain the good relationship with the customers and keep updating customers with organization informations. (JobDB, 2011) 4.0 Marketing Communication Tool Low Fare Campaign 4.1Advertising In order to communicate with the target audience, Airasia is using advertising as a tool in introducing the products and services. One of the important advertising media that frequently used is the social media. The advantages of using social media are the internet enable the interactive capabilities, high selectivity by the users and the cost is low. In Airasia, the organization strongly agrees that social media is playing an important role in order for the organization to do advertising and build a consumer group that contributing trust to brand and value. Nowadays, the internet had made the people able to connect with the whole world people easily and more time is spending for online. By using social media, the messages of the products and services can be reaching out and able to share out the content of message effectively. Besides that, the social media is able to provide a channel of communication for the organization to run the activity such as low fare promotions, new product launching and news announcement. Moreover, the social media able to create a communication platform for the Airasia to connect with the people and enable the people to have more understanding on the organization. (Airasia,2009) Airasia had started the corporate blog (www.blog.airasia.com) in 2008 and Facebook (www.facebook.com/AirAsia) in 2009. The effectiveness and efficiencies of the social media enable Airasia to reach the number of fans and creating a strong relation community. For the community, they are able to get the latest information about the campaign that launched by Airasia through the social media. (Airasia, 2011) Another method of Airasia to run the advertising is using the Airspace advertising whereby the unique and effective way of advertising can be done to reach all the customers who take the flight. With the new approach of advertising and more cost saving, the messages can be reaching to large coverage of passengers.   This allows the messages of the campaign directly communicate with the passenger and can across effectively whether on the ground or in the sky. The advertisements of the campaign can be placed in the auto boarding pass, the information counter, sales office and on the passengers seats. (Airasia, 2010) Besides that, Airasia use newspaper as advertising media. By using the newspaper, the messages of the campaign can be more flexible to access to the different coverage of markets and the target audiences are different. The newspaper medias that used by Airasia in Malaysia are Star, Sin Chew Daily, China Press, Berita Harian and others. (Lee and Johnson, 2005) 4.2 Direct marketing Direct marketing is an interactive system that can helps the organization to personalized communications between them and the customers. With the help of computer and internet development nowadays, the organization is able to run two way communications for their products and services. (Lee and Johnson, 2005) In order to increase the awareness of the organization to the customers, Airasia is using direct marketing in order to encourage the interactions between organizations and allow users to be more understanding on the brand. One of the direct marketing tool that used by Airasia is the Yahoo Mobile. Airasia is promoting and sending the messages to the customers by using other website. Airasia has corporate with Yahoo Mobile whereby the organization allows Airasia mobile website to put the banner advertisement on the Yahoo mobile homepage, yahoo mail and yahoo search. The mobile users just need to access to the Yahoo Mobile and click to the Airasia banner, the link will automatically connect to the Airasia Website. By this, the customers can book the flight tickets, checking the ticket booking status and access to the promoting campaign. These services and information assessment through mobile technology has lead to the increasing in awareness of the organization and campaign promotion. Moreover, this direct marketing method had lead to the good responses from the users whereby the total click to the website is 108,405 clicks and the rate is 1.78 percent after 28days launching. (Mobilemarketer, 2009) 4.3 Public Relation There are many activities that can be carried by the public relation in order to communicate to the related party. In Airasia, one of the activities that carried out by the Public Relation is the Corporate Social Responsibility. The features in this concept are the organization shares the values and joyfulness in with the related parties. Airasia is celebrating the times of joy with the communities, practicing the communities value and traditions and delivering cares to them. There are few area that focused by the Airasia in caring out this activity. The first area is the organization work place. Airasia is practicing the meritocracy culture and the employees are hired due to their performance and ability. The elements like gender, creed, age and ethic are not considered in the hiring process. By practicing the meritocracy culture, Airasia believe that they can strive to exceed the communitys high expectation and provides equally treatment to all the communities. The second area that focused is helping the communities to pass the hard time. There was an earthquake happened in 2009 and had shocked many communities in Indonesia. At that moment, the Airasia decided to lend a hand and running the charity flight to help the victims to go out from that place. Moreover, the Airasia in Malaysia is also helping out in providing the cargo space to deliver the goods for the victims. Airasia always help the victims of disaster and providing joyfulness and hope to them. The last area that focused is minimizing the environment impact in creating greener environment. The first thing Airasia do is promoting the recycle concept to the work place environment and encourage paperless system office to be run. Moreover, self service check-in options is encouraged by the organization in order to helps in reduce the need for expensive airport infrastructure. The efficient and simple ground environment is the main policy in protecting the environment. (Airasia, 2009) 5.0 Airasia Marketing Strategies 5.1 Pull and Profile Strategy Airasia is using the Pull Strategy to deliver the low fare campaign information directly to the end-user customers. The purposes of the messages delivered are to increase the campaign awareness, encourage the customers involvement and to influence the customer perception. By these, the customer behavior and perception may be changed and lead to the purchasing of the products. Moreover, Airasia use this strategy to encourage and attract the customers to purchase airline through the website channel. For Airasia to complete and deliver the pull strategy, the method that use can be deliver the message through the social media or website by offering the low fare promotion to the customers. (Fill , 2006) Airasia is using the Profile Strategy which is using different messages in target all the stakeholders that related. The stakeholders of Airasia are customers, employees, regulators and the local communities. This strategy is including the pull selling which is requires high promoting to attract the customers and push strategy which is forces from the organization to increase the customer demand. By using this strategy through different marketing communication tools to deliver different message, Airasia is able to build up the awareness of the low fare campaign and the perception of communities toward the campaign. (Fill , 2006) 5.2 Unique Selling Propositions In order to be unique selling proposition, the strategy that used by Airasia is low cost carrier and has come out the vision of in becoming the largest low cost airline in Asia and makes the dream of average income people to fly happens. The slogan that implement for the strategy is Now Everyone Can Fly whereby the tickets prices are lower. To become differently from others airline, Airasia has implementing few strategies in order to make sure that the low fare model is possible to run. The first strategy that Airasia apply is the Safety First strategy on the maintenance of the airplane. The organization is follow the others world airline operation safety strategy and partnering with the worlds recognize repairing and maintenance manufacturer. The second strategy is the High Aircraft Utilization where the Airasia implementing the fastest turnover time in make sure the cost can be lower and productivity is high.   The third strategy is low fare and no frill whereby providing the services without promises on the quality. The last strategy is providing more different distribution channels such as Airasia Mobile and booking website for the customers to check the booking and the flight schedule informations. (Airasia, 2010) 6.0 Airasia Communication Campaign Cost Outline Cost 2008 2009 Revenue RM 2,81,526,000 RM3,072,049,000 Marketing Communication Campaign Cost (Avdertising, Direct Maketing and Public Relation) RM 5,630,520 RM 61440980 (Reference: Airasia, 2009) Airasia is using 2% of the yearly avenue to invest in the marketing communication campaign in order to create awareness of products and services among the communities. (Low, 2010) The costs that spend for 2008 are RM 5,630,520 and RM 61440980 for 2009. 7.0 Methods of measuring the effectiveness of the marketing communication There are few methods that Airasia can use to measure the effectiveness of the marketing communication in the Zero Fare Campaign. The first method is the Pre-Testing whereby the marketing communication concept, targeting group and behaviour are pre-test before the launching of campaign. This test can be done by the qualitative and quantitative method which is giving out survey forms and collect opinions. The second method is Post-Testing whereby the effectiveness of marketing communication is evaluated after the campaign launching. Airasia can use the behavioural test to measures the responses and perception of consumer on the marketing communication after Zero Fare campaign was launched. Moreover, Airasia can also use the sales test which is the measures on the sales and then will get result on the marketing communication effectiveness. The third method is Tracking Studies which is the study is involves the collection data of the consumer perception toward the campaign. Airasia can use the interview method to collect the data of consumer perception on the marketing communication of the campaign and what message that gets from the campaign. By this, the organization is able to more understand on the consumer perception and a good record for future marketing communication plan. The fourth method is Likeability test which is testing the level of consumer enjoyment on the marketing communication of the campaign. The result will lead to the sales result and the consumer satisfaction result. (Fill, 2006) Total word count: 2986 words

Narrative Story

The first-person narrative is a literary technique wherein a story is narrated explicitly by one or more of the characters, who refers to himself or herself in the first person as â€Å"I†. As the narrator express his/her own feelings, thoughts, and experiences, the narrator’s character is revealed and the reader easily gains insight to the character. It also suspends information from the reader, and therefore widely used and effective to suspense and detective fiction. My Job Experience I woke up with a loud ringing near my head. A few days back, or   years to be exact, I would have easily put it off and dose back again on my soft pillows. Ahh, but this day was different. It’s my first day in my first job ever. I could hear my head pounding. I never needed the alarm clock in the first place anyway, since I hardly slept last night. I’ve always seen myself as a ‘cool guy’ but the butterlies in my stomach speaks much differently about me, though. I headed for the shower and felt the water slap me from my semi-half-awake half-asleep state. Breakfast! But where are my stockings? Though contrary to real day-today experience, I wish mom was here. Well, better get off now or I might miss the bus.   I surely want to make a good first impression and hope this   will   carry me all the way to promotions. I can hardly wait   right now to experience the   sweet smell of success! I stopped myself as I saw a man staring at me. Daydreaming may have been written all over my face. Secretly, I pinched myself for making a fool of   me. As I came inside the building,   I headed for the shop to which I was assigned.   Across the shop, Darlene Shepherd subtly nodded at me,   acknowledging approval of my early arrival.   She was the one who chose me as a shop steward.   Of course, I wanted to prove my worth. I love the dignity of work, but best of all, I love to walk around the corner and shop just a liiiitle bit of little-bitty things. My first day in my first job closed shopped with less adventure than I expected. This routine, except for the case of the missing stockings, went on for some time. Until   last April, I saw my coworker named Daniels crying. Apparently, she was reprimanded. I came near her. At first it felt awkward hugging her a bit ( we hardly knew each other except for our first names). But when I did, her tears fell all the more, and I was completely taken over by her concern   It was mid-afternoon, she said when her legs became awfully painful trying to stand all day. As the pain became almost unbearable, she tried to sit on one of the chairs placed near the customer’s area. Though shoppers were becoming fewer by the moment,   Mr. Jarvis (our head supervisor) came in just as she sat down on the couch.   Think about perfect wrong- timing indeed!   I could understand where Mr. Jarvis is coming from, since it did look the way it should’nt look. But termination?   I tried to calm myself down. Being angry might give me my fifteen minutes of victory but it could   defeat my career-history.   I brought the case to higher management. I carefully chose and weighed my words and to my amazement†¦ they listened and relented. From then on my co-workers would start looking for me to speak for them whenever they have concerns that they feel   uneasy to face with the supervisor or manager. I found myself getting more and more involved in my co-employees’ work-related concerns.   I have learned to listen and empathize with them, without getting emotionally involved myself whenever the outcome turns out unfavorable. I never did   saw myself before as what I am becoming right now. Lately, we’ve been involved in community outreach to feed the homeless. It’s a pretty sight to see big-muscled Jack teaching math to 5 year- old Sam. I’ve seen how generous below-middle class workers could be with their spare time. I thought plenty spells generosity, but my co-workers proved them wrong.   Before we started this project, I honestly had some   doubts as to its success and sustainability. Before, it was just us, me and the union.   I believe in the union’s contribution to the betterment of the worker’s welfare. And yet, the more we ask, the more we see things to complain about. There seems to be no end on what to grudge about. Of course, as we go along   helping the needy, there would be more things to sort out, too. And more things to improve on.   Yeah, life as a shop steward does have its many rewards. Shopping? Maybe. For now I see my storehouse rich with life’s lessons — being my brother’s keeper (whether one is rich or not-so-rich), standing up for what is just and striving   for equality. As we wrap our things and clean up the mess   after the feeding program,   all around me, I see tired happy faces. Tired, but happy. Reference: 1.  Ã‚   â€Å"First-Person Narrative†. From Wikipedia, the free encyclopedia    Narrative Story The first-person narrative is a literary technique wherein a story is narrated explicitly by one or more of the characters, who refers to himself or herself in the first person as â€Å"I†. As the narrator express his/her own feelings, thoughts, and experiences, the narrator’s character is revealed and the reader easily gains insight to the character. It also suspends information from the reader, and therefore widely used and effective to suspense and detective fiction. My Job Experience I woke up with a loud ringing near my head. A few days back, or   years to be exact, I would have easily put it off and dose back again on my soft pillows. Ahh, but this day was different. It’s my first day in my first job ever. I could hear my head pounding. I never needed the alarm clock in the first place anyway, since I hardly slept last night. I’ve always seen myself as a ‘cool guy’ but the butterlies in my stomach speaks much differently about me, though. I headed for the shower and felt the water slap me from my semi-half-awake half-asleep state. Breakfast! But where are my stockings? Though contrary to real day-today experience, I wish mom was here. Well, better get off now or I might miss the bus.   I surely want to make a good first impression and hope this   will   carry me all the way to promotions. I can hardly wait   right now to experience the   sweet smell of success! I stopped myself as I saw a man staring at me. Daydreaming may have been written all over my face. Secretly, I pinched myself for making a fool of   me. As I came inside the building,   I headed for the shop to which I was assigned.   Across the shop, Darlene Shepherd subtly nodded at me,   acknowledging approval of my early arrival.   She was the one who chose me as a shop steward.   Of course, I wanted to prove my worth. I love the dignity of work, but best of all, I love to walk around the corner and shop just a liiiitle bit of little-bitty things. My first day in my first job closed shopped with less adventure than I expected. This routine, except for the case of the missing stockings, went on for some time. Until   last April, I saw my coworker named Daniels crying. Apparently, she was reprimanded. I came near her. At first it felt awkward hugging her a bit ( we hardly knew each other except for our first names). But when I did, her tears fell all the more, and I was completely taken over by her concern   It was mid-afternoon, she said when her legs became awfully painful trying to stand all day. As the pain became almost unbearable, she tried to sit on one of the chairs placed near the customer’s area. Though shoppers were becoming fewer by the moment,   Mr. Jarvis (our head supervisor) came in just as she sat down on the couch.   Think about perfect wrong- timing indeed!   I could understand where Mr. Jarvis is coming from, since it did look the way it should’nt look. But termination?   I tried to calm myself down. Being angry might give me my fifteen minutes of victory but it could   defeat my career-history.   I brought the case to higher management. I carefully chose and weighed my words and to my amazement†¦ they listened and relented. From then on my co-workers would start looking for me to speak for them whenever they have concerns that they feel   uneasy to face with the supervisor or manager. I found myself getting more and more involved in my co-employees’ work-related concerns.   I have learned to listen and empathize with them, without getting emotionally involved myself whenever the outcome turns out unfavorable. I never did   saw myself before as what I am becoming right now. Lately, we’ve been involved in community outreach to feed the homeless. It’s a pretty sight to see big-muscled Jack teaching math to 5 year- old Sam. I’ve seen how generous below-middle class workers could be with their spare time. I thought plenty spells generosity, but my co-workers proved them wrong.   Before we started this project, I honestly had some   doubts as to its success and sustainability. Before, it was just us, me and the union.   I believe in the union’s contribution to the betterment of the worker’s welfare. And yet, the more we ask, the more we see things to complain about. There seems to be no end on what to grudge about. Of course, as we go along   helping the needy, there would be more things to sort out, too. And more things to improve on.   Yeah, life as a shop steward does have its many rewards. Shopping? Maybe. For now I see my storehouse rich with life’s lessons — being my brother’s keeper (whether one is rich or not-so-rich), standing up for what is just and striving   for equality. As we wrap our things and clean up the mess   after the feeding program,   all around me, I see tired happy faces. Tired, but happy. Reference: 1.  Ã‚   â€Å"First-Person Narrative†. From Wikipedia, the free encyclopedia   

A Kiss Before Dying- Summary and Analysis

A Kiss before Dying A Kiss before Dying  is a novel written in 1953 by  Ira Levin. It won the Edgar Award in 1954, for Best First Novel. The book was adapted twice for the cinema: first in  1956  and later in  1991. This novel summary is: Bud and Dorothy is a couple who in love happily with each other. They study at Stoddard College in Blue River. They belong together and one day Dorothy is pregnant. That is really bad time for them to have a baby this time, especially for Bud; the Bud’s future plan or dream will be uncompleted. Dorothy wants to get married: Bud doesn’t want.That means he must to leave the college and to struggle in real life and earn to family. Bud tries to persuade Dorothy to take some pills to eliminate the baby, and tells Dorothy if the pills don’t work, he will marry her. Dorothy tries the pills: they don’t work at all. Bud feel really worry because of Dorothy’s pregnancy; he may not get the good education he wants, t he proper jobs he wants or he will get a poorer paid jobs. He decides he needs to kill her, Dorothy! Bud plans to kill Dorothy really carefully, and prepared what need to be prepared.But his plans fails, and he starts to get more and more desperate, since the wedding day approaches in a hurry. He tries to set everything like the Dorothy’s ‘suicide. ’ On the wedding day, on the top of the building where the Marriage Bureau is, He pushes Dorothy off the edge, and it all looks like her suicide. After murder, Bud moves to Caldwell College. Bud and Ellen becomes lover and Ellen is Dorothy’s elder sister. Ellen goes to Blue River because of Dorothy’s suicide; she really wonders about her younger sister’s suicide.She wants to know obviously what really happened. She writes Bud a letter to explain the case. In Blue River, she narrows it down to two doubts which she will know later is innocent. Ellen gets to know one of the suspects that is Dwight Pow ell. He and Dorothy go out together, and one time she follows him home. He goes upstairs to get something and Bud is waiting for him upstairs. Bud kills Powell by shooting him with cold blood. Ellen leaps up the stairs and Bud tells Dorothy Powell tried to kill her. In Dorothy’s understanding that time, Bud is the hero.Later the same night she is dead. In the same year, he goes back home. He thinks about to kill the third daughter of Leo Kingship, Marion. In the other hand, he will gain the great benefits if he has Leo Kingship as a father-in-law. He moves to New York to know Marion. In a short time, she falls in love with him, because he knew everything about her surprisingly, and he wrote down a list of things about her. Suddenly, Gordon Gant appears in New York. Bud tells about his plans to Leo Kingship, but Gant doesn’t want to listen to Bud.But Bud changes his mind about hearing when Gant finds the list of things Bud wrote. One day, Bud went with Lei and Marion an d Gant to Leo Kingships Copperworks. They take a tour around the company. After that, Gant try to encounter Bud with the murder on Dorothy and Ellen: Bud rejects every accusing. They are threatening him by trying to push him near the copper smelter. At the final, he admits all and he falls into the smelter carelessly. The tragedy is here at the Leo Kingships Copperworks. The theme analysis A Kiss before DyingThe theme of the story is about betrayal and detective. The murderer, who is Bud, tries to love each other with the ladies who are the Leo Kingship’s daughters. He wants to gain benefits from their father because they are rich. When they fall in love, he betrays the ladies; he kills Dorothy because she got pregnancy all at once. He is afraid if he doesn’t kill her, his future life will fall apart: he needs to leave the college, to find the job, or to work hard to treat her and the baby. He also betrays Ellen by to kill her because she saw he shot Powell in the buil ding.Ellen knows the secret, so she deserves death. Bud is good at investigating; he knows everything about his ladies by finding out the personal data. In the story, he tries to think how to do the trick on writing message by other person. In addition, Marion is better at investigating. She firstly wonders about her younger sister’s death and she try to find out. At last, she knows everything about the death that is not a suicide: it is the murder. The kingships try to investigate and they get it at last. The Style analysis A Kiss before DyingThis novel, A kiss before Dying, is written by using easy and modern language style with dialogue, which makes the readers busy and interested. The readers can understand easily the story and the language can capture the readers’ mind because it is modern. The novel is divided into three parts called  Dorothy,  Ellen  and  Marion, which are divided into chapters from 1 to 15 in each part. The author uses personal narratio n to narrate the whole story. The perspective is alternated between different characters. The author sets some interested detective scenes in the novel, also thriller scenes in each part.And there is none of the gratuitous violence and gory detail that readers expect from thrillers novel. Personal Response A Kiss before Dying Firstly, I need to read this novel in the class and I start to read it with the lukewarmness because it is pretty thick book. When I read it for four to five pages of book, I feel it is a bit fun. So, I continue read it all. In the story, I really sympathize Dorothy and the baby because they are killed pitifully. They didn’t do anything wrong, especially the baby; the baby does nothing.In my understanding, Marion is really clever; she investigates and tries to find the truth and she got it at the final. Bud is heartless, he kills the innocent. I strongly like this writing style of this novel: it is divided in many parts many chapters. The can read only o ne or two chapters and pause and do other thing and I can back to read again. The thrillers make me fun and scared sometimes. I feel pity for the Kingships. The Kingships daughters were killed. And Bud deserves falling into the smelter because he did many really bad things to other. Glossy Word dapted – changed in order to improve or made more fit for a particular purpose couple –   a pair who associate with one another pregnant – carrying developing offspring within the body or being about to produce new life struggle – an energetic attempt to achieve something persuade – cause somebody to adopt a certain position, belief, or course of action twist somebody's arm eliminate – terminate, end, or take out suicide – a person who kills himself intentionally smelter – an industrial plant for smelting tragedy – an event resulting in great loss and misfortune

Why Capitalism Is Bad - 788 Words

Why Argue Capitalist Values? The main goal of capitalism is to create profit. Capitalism values private ownership of property and discourages government intervention in the economy. Cultural misconceptions have suggested that capitalism is bad because it has lead to a large separation of wealth from the wealthiest individuals in a nation. The separation of wealth is not a misconception but I believe that blaming capitalism and wealthy individuals for societies economic woes are. I also do not believe that socialism is a bad thing either. I believe that both capitalism and socialism have a place amongst our society however I would lean towards capitalism because of an emphasis on utilizing resources to create more consumer goods where as socialism emphasizes evenly distributing resources. The government cannot detect consumer preferences, shortages, and surpluses accurately and cannot efficiently co-ordinate production. Economists Ludwig von Mises and Friedrich Hayek have both referre d to this as the â€Å"economic calculation problem.† Market system and a free economy are used to solve this problem. Some economists say Adam Smith best describes the principle of supply and demand in his book Wealth of Nations, When the quantity of any commodity which is brought to market falls short of the effectual demand, all those who are willing to pay... cannot be supplied with the quantity which they want... Some of them will be willing to give more. A competition will begin among them,Show MoreRelatedIs Capitalism Good Or Bad?1242 Words   |  5 Pagesone is Capitalism. So what is Capitalism? Well, capitalism is an economic and political system where the country’s trade and produce are controlled by the private owners. Like always, there are three different classes in this system. The rich (which own and corporate), the middle class (or workers class) and the middle class (who are enslaved to the system). People at the top of the pyramid, are the ones who c ontrol the capitalism. But the main question is that, is capitalism good or bad? The systemRead MoreThe Fall Of Feudalism And The Rise Of Capitalism1304 Words   |  6 PagesThe fall of feudalism in the 12th century eventually led to the rise of capitalism. To get there, the first thing needed was a change in thinking. This began with the scientific revolution, and led to the Enlightenment in the 18th century. The Enlightenment, also known as the Age of Reason, was highlighted by individualism, reason, and skepticism. Skepticism caused people to denounce divine right of kings, thus moving from monarchies to democracies. 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I will use the following examples of quality, employment, health care and society, to show why Communism is a better form of economic organization. First of all in a communist regime, people are all equal to each other no matter how educated that person is, in the eyes of the government. For example a Surgeon howRead MoreCapitalism And The United States1549 Words   |  7 PagesCapitalism first originated in Western Europe when merchants would take their products and sell them to the public. From here, capitalism spread to the United States through colonization and over time, assisted in the enhancement of the United States’ economy. When other countries, like the UK and France, had seen this success, they also wanted their economy to be structured similarly to the United States’. For the sake of having a fixed definition of capitalism, it can be defined as an economicRead MoreThe Dispute Of Communism Vs. 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Ahmed discusses the origins and history as an idea of the veil which informs Western colonial discourse and 20th century-Arabic debate have several implications. The first impl ication is the evident connectionRead MorePolitical Ideologies Essay666 Words   |  3 PagesIntroduction In this assignment I will describe three major political ideologies. I have chosen to look at communism, capitalism and socialism. I will then go on to explain how two major British political parties reflect their ideological positions. Task One I will explain communism first, followed by socialism and finally Ill describe capitalism. Communism This is the most extreme ideology out of the three. It is based on the ideas of Karl Marx. 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This is opposed to a socialist system where the business may be owned by the state and/or profiting the state. In an ideal world, it is the economic establishment of the individual right for self-accomplishment. The private individual/corporation succeeds